Beverly Hills, California – April 10: Honorary Chair Tom Hanks spoke onstage during “An Unforgettable Evening” Benefiting The Women’s Cancer Research Fund at Beverly Wilshire, A Four Seasons Hotel on April 10, 2024 in Beverly Hills, California. The Oscar winner, 68, shared a message after it was revealed that there were ads falsely using his name, likeness, and voice to promote miracle cures and wonder drugs. Hanks wrote that these ads were created without his consent, fraudulently, and through AI. He stated that he has nothing to do with the posts, products and treatments, or the spokespeople promoting these cures.
He noted that he has type 2 diabetes and only works with a board-certified doctor regarding treatment. Hanks also warned his followers about a video promoting a dental plan with an AI version of him, stating that he has nothing to do with it. He expressed his anticipation of the ability to use computer code to create faces and characters, which has now become widespread. In response to these issues, a bipartisan group of senators introduced the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act earlier in the summer.
This Act would enhance protection for individuals’ right to publicity by strengthening their legal claims over unauthorized uses of their voice and likenesses. These laws would apply to both living celebrities and those who have passed away.
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