On July 22, 2024, Blake Lively attended the Deadpool & Wolverine World Premiere at the David H. Koch Theater in New York City. Instagram recently launched a new account called “Blake Brown Beauty,” which the 36-year-old actress follows. The page, featuring a gold shimmery logo with no caption, has sparked speculation among fans about a potential beauty brand launch by Blake.

Some users have expressed excitement and anticipation, speculating about the future popularity of Blake Brown Beauty. Although Blake has not officially announced the brand on her personal social media accounts, her reputation for maintaining impeccable looks is well-established, particularly from her role as Serena Van Der Woodsen on Gossip Girl. This news follows her cameo as Lady Deadpool in a Marvel film, a role that many had anticipated either her or Taylor Swift to take on.

At the premiere, Blake sported an iconic look, reminiscent of her character, which added to the speculation. In terms of beauty, Blake values authenticity and comfort, as she previously expressed in 2016, emphasizing the importance of finding what makes one feel good rather than conforming to societal beauty standards.