The Krispy Kreme store in Austin, Texas is expected to increase its prices in response to rising costs, causing the company’s stock to fall. To add excitement, Krispy Kreme has launched a limited-edition Dr. Pepper-flavored doughnut and other football-themed treats. These items can be purchased in-store, picked up, or delivered via the Krispy Kreme app, and are also available in select grocery stores. The football-themed collection will remain in stores until September 2, 2024.

This release follows the recent launch of Krispy Kreme’s Pumpkin Spice collection, including pumpkin spice glazed cake doughnuts and beverages, fitting in with the upcoming fall season. The collaboration with Dr. Pepper has generated a lot of excitement among fans, who are encouraged to add these items to their game day lineup, regardless of their team allegiance. The collection is timed to coincide with the start of the NFL season on September 5, featuring the Baltimore Ravens and Kansas City Chiefs facing off. The limited-edition doughnut, adorned with Dr. Pepper-flavored frosting and football-themed designs, is particularly highlighted as an ideal snack for this occasion.

In addition to being available in Krispy Kreme stores, these football-themed treats can also be found in select grocery stores, adding to the accessibility for fans looking to enjoy them. They can be purchased individually or in half-dozen boxes and are also available for delivery through the Krispy Kreme app. Overall, the introduction of the Dr. Pepper-flavored doughnut and the football-themed treats align with Krispy Kreme’s strategy to offer seasonal and limited-edition products to engage customers and drive excitement around their brand.