People were seen outside Krispy Kreme’s new store on Oxford Street in London, United Kingdom on June 9th, 2024. Krispy Kreme, previously known as Krispy Kreme Doughnuts, Inc., is an American multinational doughnut company and coffeehouse chain.

Starting on Thursday, August 29th, the food chain began offering a special promotion for the three-day weekend, allowing customers to purchase a dozen Original Glazed doughnuts for $2 with the purchase of any dozen doughnuts at regular price. This deal lasted through Monday, September.

Earlier in the month, Krispy Kreme had partnered with Dr Pepper for the first time to introduce a new collection of doughnuts to help fans kick off the football season: the Krispy Kreme x Dr Pepper Kickoff Collection. The collection was designed to deliver the refreshing experience of the iconic 23 original flavors of Dr Pepper for a limited time.

Dave Skena, global chief brand officer for Krispy Kreme, stated, “This Dr Pepper collection is a must-add to your gameday lineup, whoever you’re cheering for.” According to a taste tester, the doughnut is definitely more cherry-forward. Customers can also get a custom half-dozen box at select retailers.