On July 23, 2024, Emma Roberts attended the Summer Gala by Gala One at Golf Club Saint-Tropez in Gassin, France. During the event, she expressed her desire to play Britney Spears, mentioning that it has been a dream of hers. She also reminisced about her admiration for Britney Spears’ album *In the Zone*, stating that she used to lock herself in her room to memorize every word from the album. As a millennial born in the 1990s, Emma Roberts grew up during Britney Spears’ rise to fame, and she has always been a fan of her.

Britney Spears confirmed the upcoming project on August 1, 2024, which left fans excited. Emma revealed that Britney’s memoir, *The Woman in Me*, has been a primary source of inspiration for the project. While Emma playing Britney in the film is still just a rumor, she disclosed that it would be surreal for her to have the chance to do so. She also shared how she incorporates her love for Britney’s music into her parenting, mentioning that she sings Britney to her son in the bath and joking about the possibility of him thinking she is weird for doing so.