On June 8, 2024, Sabrina Carpenter performed at the 2024 Governors Ball in New York City. She promoted her new product, Cherry Baby, in a sultry commercial, featuring an indulgent aroma of cherries and chocolate, priced at $29.99 and available for purchase in the United States. During the commercial, she was seen dressed in a black form-fitting dress, lounging in a red room with gold mirrors.

She was depicted grabbing and eating a beverage accompanied by a cherry, leaving a knotted cherry stem behind and exiting the room with a smirk. The clip then showed the fragrance bottle being grabbed by the singer. Sabrina announced the availability of her new fragrance, Cherry Baby, in the US and hinted at an international release soon.

This announcement sparked excitement among fans, with some expressing anticipation about the product and speculating about the jazzy music playing in the video. Acknowledging the promotional post, fans flooded the comments section with praise and excitement. Notably, her friend, actress Joey King, chimed in with an enthusiastic response about the product.

Overall, Sabrina Carpenter’s new fragrance is generating a positive response from fans and is anticipated to bring a touch of sweetness and seduction to its wearers.