The McDonald’s $5 meal deal has been extended beyond its initial four-week offering, with the fast-food chain reporting that the offer has successfully attracted customers back to its restaurants. The breakfast meal includes a Sausage McMuffin, hash browns, an egg sandwich, and hot coffee, while the afternoon and evening options consist of either a Big Mac or a 10-piece Chicken McNuggets, fries, and a drink. This limited-time offer is expected to evoke nostalgia for millennials, tapping into the sentimental appeal of McDonald’s iconic menu items. The announcement has received positive feedback, with fans expressing their excitement and reminiscing about their experiences with McDonald’s.

Comments in the announcement’s section of the McDonald’s social media page showcased the enthusiasm of fans, with some expressing their intention to collect all the items being offered. McDonald’s President and CEO, Chris Kempczinski, emphasized the brand’s deep connection to people’s lives and memories. He highlighted how the company becomes intertwined with various life events, from birthday parties and family dinners to nights out with friends. Additionally, Kempczinski emphasized the brand’s commitment to offering affordable options, mentioning that they are attentive to consumers’ concerns about pricing.

Overall, the extended $5 meal deal reflects McDonald’s efforts to re-engage customers and offer affordable options, while also leveraging the emotional connection that people have with the brand and its menu.